Roblox has banned games from its Kids and Select surfaces if they reward players for endlessly scrolling through short-form videos, images, or story-style feeds. The change, announced through the platform’s creator hub, arrives as Roblox faces mounting pressure over how it protects younger users, including scrutiny from the US Senate. Here’s exactly what the new rule bans, who it affects, and what happens to games that don’t comply.
Roblox Bans Games That Reward Doomscrolling for Kids and Select Users
What Roblox Actually Announced
Roblox told creators the ban is effective immediately for any title in Roblox Kids and Select that combines all three of the following:
- A media feed of short-form videos, images, or story-style posts
- A feed that autoplays, loops, or scrolls on its own
- A reward, or implied reward, tied to continued watching
Roblox explained the reasoning directly, stating that rewarding users to consume a continuous feed of content without natural stopping points is not appropriate for younger users.
Why This Rule Landed Now
The move follows a wave of scrutiny over Roblox’s child safety record, including an active investigation from the US Senate. Roblox has already rolled out age verification checks, age-related chat restrictions, AI-based profanity filtering, and a ban on adults messaging children on the platform, so this policy slots into a broader pattern of safety changes rather than arriving in isolation.
What We Know So Far
- The ban applies specifically to games listed under Roblox Kids and Select
- Games already qualifying for those surfaces are being actively reviewed for compliance
- Titles that don’t redesign the flagged mechanics will be removed from Kids and Select
- Community backlash against recent doomscrolling-style games helped prompt the timing of the change
What This Means If You Build or Play on Roblox
If you develop for Roblox Kids or Select, any autoplay feed tied to rewards needs redesigning now, not after review flags it. Players in those categories will simply lose access to noncompliant games until creators adjust the mechanics, so don’t be surprised if a favorite scrolling title disappears overnight.
Experts have long warned about the toll constant short-form consumption takes, with Harvard researchers noting that constantly consuming distressing content can wear on both mental and physical health, a concern this policy is clearly aimed at addressing for younger audiences.
Roblox has banned reward-driven doomscrolling mechanics from its Kids and Select game categories, effective immediately. Good luck out there, creators — time to rework those feeds.
